{"id":28034,"date":"2025-05-09T13:41:37","date_gmt":"2025-05-09T13:41:37","guid":{"rendered":"http:\/\/gazetevizyon.com\/?p=28034"},"modified":"2025-05-09T13:41:37","modified_gmt":"2025-05-09T13:41:37","slug":"balikesirde-cografi-isaretli-turk-urunlerinin-markalasma-ve-ticarilestirme-stratejileri-projesi-baslatildi","status":"publish","type":"post","link":"http:\/\/gazetevizyon.com\/?p=28034","title":{"rendered":"Bal\u0131kesir&#8217;de Co\u011frafi \u0130\u015faretli T\u00fcrk \u00dcr\u00fcnlerinin Markala\u015fma ve Ticarile\u015ftirme Stratejileri Projesi Ba\u015flat\u0131ld\u0131"},"content":{"rendered":"<p><p>&lt;h2 id=&quot;proje<\/p>\n<ul>\n<li>acilis&#8221;&gt;Proje A\u00e7\u0131l\u0131\u015f\u0131na Vali Ustao\u011flu Kat\u0131ld\u0131<\/h2>\n<\/li>\n<p><\/p>\n<p>Bal\u0131kesir Valili\u011fi himayesinde, T\u00fcrkiye ve yurt d\u0131\u015f\u0131ndan se\u00e7ilmi\u015f tescilli T\u00fcrk co\u011frafi i\u015faretli \u00fcr\u00fcnlerin markala\u015fma ve ticarile\u015ftirme stratejilerini geli\u015ftirmeye y\u00f6nelik bir proje a\u00e7\u0131l\u0131\u015f\u0131 ger\u00e7ekle\u015ftirildi. A\u00e7\u0131l\u0131\u015f t\u00f6renine Vali \u0130smail Ustao\u011flu&#8217;nun kat\u0131l\u0131m\u0131yla, co\u011frafi i\u015faretli \u00fcr\u00fcnlerin uluslararas\u0131 arenada daha rekabet\u00e7i hale gelmesi hedefleniyor.<\/p>\n<p><\/p>\n<p>&lt;h3 id=&quot;co\u011frafi<\/p>\n<li>isaretli-urunlerin-onemi&#8221;&gt;Co\u011frafi \u0130\u015faretli \u00dcr\u00fcnlerin \u00d6nemi ve Ekonomiye Katk\u0131s\u0131<\/h3>\n<\/li>\n<p><\/p>\n<p>Co\u011frafi i\u015faretler, belirli bir b\u00f6lgede \u00fcretilen ve kendine \u00f6zg\u00fc \u00f6zelliklere sahip \u00fcr\u00fcnlerin adlar\u0131n\u0131n tescillenmesiyle elde edilen bir koruma mekanizmas\u0131d\u0131r. Bu t\u00fcr \u00fcr\u00fcnler, bulunduklar\u0131 b\u00f6lgenin ekonomik kalk\u0131nmas\u0131na \u00f6nemli katk\u0131lar sa\u011flarken, ayn\u0131 zamanda y\u00f6resel k\u00fclt\u00fcrel miras\u0131 da ya\u015fat\u0131r. \u00d6rne\u011fin, Ayval\u0131k Zeytinya\u011f\u0131, Edremit Kiraz\u0131 ve Manyas Tav\u015fan\u0131 gibi \u00fcr\u00fcnler, bulunduklar\u0131 b\u00f6lgelerde \u00f6nemli bir ekonomik canl\u0131l\u0131k yaratmaktad\u0131r. Bu projeyle, bu ve benzeri \u00fcr\u00fcnlerin marka de\u011ferlerinin art\u0131r\u0131lmas\u0131 ve daha geni\u015f kitlelere ula\u015ft\u0131r\u0131lmas\u0131 hedefleniyor.<\/p>\n<p><\/p>\n<p>&lt;h3 id=&quot;valinin<\/p>\n<li>konusmasi&#8221;&gt;Vali Ustao\u011flu&#8217;nun Vurgular\u0131<\/h3>\n<\/li>\n<p><\/p>\n<p>Vali \u0130smail Ustao\u011flu, yapt\u0131\u011f\u0131 konu\u015fmada, co\u011frafi i\u015faretli \u00fcr\u00fcnlerin markala\u015fma yolculu\u011funun, Bal\u0131kesir&#8217;in b\u00fcy\u00fcyen ekonomisinin, geli\u015fen k\u00fclt\u00fcrel miras\u0131n\u0131n ve artan uluslararas\u0131 g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn bir yans\u0131mas\u0131 oldu\u011funu belirtti.  Ustao\u011flu, projenin, bu \u00fcr\u00fcnlerin de\u011ferini art\u0131rarak, hem \u00fcreticilere hem de b\u00f6lge ekonomisine \u00f6nemli faydalar sa\u011flayaca\u011f\u0131n\u0131 vurgulad\u0131. <strong>Projenin, Bal\u0131kesir&#8217;in turizm potansiyelini de art\u0131raca\u011f\u0131 ve y\u00f6resel \u00fcr\u00fcnlerin daha fazla tan\u0131nmas\u0131na katk\u0131 sa\u011flayaca\u011f\u0131 bekleniyor.<\/strong><\/p>\n<p><\/p>\n<p>&lt;h3 id=&quot;projenin<\/p>\n<li>hedefleri&#8221;&gt;Projenin Hedefleri ve Uygulanacak Stratejiler<\/h3>\n<\/li>\n<p><\/p>\n<p>Projenin temel hedefleri aras\u0131nda, co\u011frafi i\u015faretli \u00fcr\u00fcnlerin marka bilinirli\u011fini art\u0131rmak, \u00fcr\u00fcnlerin kalitesini ve \u00f6zg\u00fcnl\u00fc\u011f\u00fcn\u00fc vurgulamak, ihracat potansiyelini art\u0131rmak ve yerel \u00fcreticilere destek olmak yer al\u0131yor. Bu hedeflere ula\u015fmak i\u00e7in a\u015fa\u011f\u0131daki stratejiler uygulanacak:<\/p>\n<p><\/p>\n<p><ul>  <\/p>\n<li>Pazar ara\u015ft\u0131rmas\u0131 yaparak hedef kitlelerin belirlenmesi<\/li>\n<p>  <\/p>\n<li>Marka kimli\u011fi olu\u015fturma ve g\u00f6rsel tasar\u0131m \u00e7al\u0131\u015fmalar\u0131<\/li>\n<p>  <\/p>\n<li>Dijital pazarlama stratejileri geli\u015ftirilmesi (sosyal medya, web sitesi, e\n<li>ticaret)<\/li>\n<\/li>\n<p>  <\/p>\n<li>Katma de\u011ferli \u00fcr\u00fcn geli\u015ftirme ve paketleme \u00e7al\u0131\u015fmalar\u0131<\/li>\n<p>  <\/p>\n<li>\u0130hracat pazarlar\u0131na a\u00e7\u0131lma ve fuarlara kat\u0131l\u0131m<\/li>\n<p>  <\/p>\n<li>\u00dcretici e\u011fitimleri ve teknik destek programlar\u0131<\/li>\n<\/ul>\n<p><\/ul>\n<\/p>\n<p><\/p>\n<p><strong id=\"edremit\">Edremit ve Co\u011frafi \u0130\u015faretli \u00dcr\u00fcnler<\/strong><\/p>\n<p><\/p>\n<p>Projenin \u00f6zellikle Edremit b\u00f6lgesine ve burada \u00fcretilen Edremit Kiraz\u0131 gibi co\u011frafi i\u015faretli \u00fcr\u00fcnlere odaklanmas\u0131 bekleniyor. Edremit Kiraz\u0131, T\u00fcrkiye&#8217;nin en me\u015fhur ve sevilen meyvelerinden biri olup, bu projenin, \u00fcr\u00fcn\u00fcn kalitesini daha da art\u0131rarak, uluslararas\u0131 pazarlarda rekabet g\u00fcc\u00fcn\u00fc y\u00fckseltmesi hedefleniyor.<\/p>\n<p><\/p>\n<\/h3><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&lt;h2 id=&quot;proje acilis&#8221;&gt;Proje A\u00e7\u0131l\u0131\u015f\u0131na Vali Ustao\u011flu Kat\u0131ld\u0131 Bal\u0131kesir Valili\u011fi himayesinde, T\u00fcrkiye ve yurt d\u0131\u015f\u0131ndan se\u00e7ilmi\u015f tescilli T\u00fcrk co\u011frafi i\u015faretli \u00fcr\u00fcnlerin markala\u015fma ve ticarile\u015ftirme stratejilerini geli\u015ftirmeye y\u00f6nelik bir proje a\u00e7\u0131l\u0131\u015f\u0131 ger\u00e7ekle\u015ftirildi. A\u00e7\u0131l\u0131\u015f t\u00f6renine Vali \u0130smail Ustao\u011flu&#8217;nun kat\u0131l\u0131m\u0131yla, co\u011frafi i\u015faretli \u00fcr\u00fcnlerin uluslararas\u0131&#8230;<\/p>\n","protected":false},"author":1,"featured_media":28035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-28034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset"],"_links":{"self":[{"href":"http:\/\/gazetevizyon.com\/index.php?rest_route=\/wp\/v2\/posts\/28034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/gazetevizyon.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gazetevizyon.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gazetevizyon.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gazetevizyon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28034"}],"version-history":[{"count":1,"href":"http:\/\/gazetevizyon.com\/index.php?rest_route=\/wp\/v2\/posts\/28034\/revisions"}],"predecessor-version":[{"id":28050,"href":"http:\/\/gazetevizyon.com\/index.php?rest_route=\/wp\/v2\/posts\/28034\/revisions\/28050"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/gazetevizyon.com\/index.php?rest_route=\/wp\/v2\/media\/28035"}],"wp:attachment":[{"href":"http:\/\/gazetevizyon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gazetevizyon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28034"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gazetevizyon.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}